Ingredients To A Successful Business Blog

Before you can succeed at anything, you need to do some real planning–it’s how you become successful. Actively planning something like a business blog, however, involves your knowing what else is involved. You are going to have some general ideas but it is important to create a good and proper structure for yourself. If you are hoping to do even a little bit of search marketing, this gets even more important. If you want to be really successful, you’ll implement the following tips for planning out your business blog.

Any website that you design needs to be designed with speed in mind. Now that we are well into 2012 and have gotten through the Penguin update, Google has made it clear as day that loading speed is important and that it is going to be a part of your site’s score. With a blog, there are two major motivating factors where speed is concerned. The header graphic, if you’ve got one, is one of them. Make sure that it isn’t file heavy and if that is then you need to make sure that the file has been web optimized. The way in which you construct your blog is the other. It means that you have to be sure that your graphics and plugins are kept to a minimum. Your load speed can be adversely affected by plugins, particularly if you pile on a lot of them. Start out small, so that your blog will load quickly and then monitor your speed along with everything else you add to it.

The second most important part of your blog structure outline concerns your categories. These will be the categories you’ll have on your business blog. If you are new to IM, here’s a quick overview of why categories are so necessary. Most blogs use a right sidebar, and you’ll see the blog categories in the sidebar regardless of which side its on. If you want your blog to work, categories in this format need to exist. Keyword phrases are where the names of the categories will come from when you create them. These phrases will be secondary phrases based on your primary phrase for the site topic. The search should involve monthly volume and competition in order to choose the right ones.

Everyone that succeeds with a blog tends to plan well in advance, and creates a structure for the blog that helps it to succeed. As long as your blog structure is well thought out, it’s going to work. Think of this as an organizational outline that gives your blog the structure and inherent organization it needs. Whatever structure you choose, it will be foundational for every other aspect of the blog itself. Every blog will incorporate some format of keyword research, helping to form the structure of the blog itself. Your keyword research will actually help you create the categories for the blog, which will be part of the overall business theme itself. The primary theme, plus four or five categories, will be the structure itself. That is the very basic structure you have to know before proceeding.

In conclusion, a solid foundation for success with your blog begins with an accurate plan of action that you execute. This is not something that people argue about, but is a well known accepted strategy that is utilized often. It can be painful to make certain mistakes in Internet Marketing, which is why most experienced IMers will tell you need to plan.

SEO Mistakes – Things You Need To Avoid

Would you like to succeed at Internet Marketing? If so, you really need to focus on your SEO or search engine optimization efforts. In order to survive, it is necessary to do this the right way. To improve your overall SEO efforts, many people have read articles on the subject. Unfortunately, for your SEO efforts to succeed, you must learn what not to do as well. We wrote this article to help you in this area. It’s good to learn from your own mistakes. We need to learn from other people’s mistakes too. In regard to SEO, there are a few things that you should learn to avoid.

There is a stage of SEO called the keyword brainstorm. It’s exactly what it sounds like. Keyword brainstorming involves determining the right keywords to use for marketing campaigns and site content. Many Internet Marketers skip this particular step. Some of them actually believe that the content will magically have the most profitable keywords somewhere in the text. It is possible that this may happen. However, you stand a better chance of making money from your website if you brainstorm keywords before you begin. This type of brainstorming allows you to only use the keywords you want, and avoid the ones that should not be there.

The next step is using a free blog platform. The road to success that many bloggers take early on is starting with a free blog, and then migrating to a self hosted platform when they want to generate more income. This really doesn’t work for many reasons. Instead of answering this specific question, let’s address SEO for a moment. For starters, free blog platforms offer very little SEO versatility, which means you will not be able to do very much with that platform. And then there is the issue of coding. Changing your tags is also difficult. A free blog just won’t work. You need to do paid hosting from the get-go. If you’re going to do this at a professional level, you need the proper SEO that a paid account will give you.

The keywords that you choose should always be interlinked within your site or blog. Your SEO efforts will benefit greatly when you do inner linking on your own pages. Using your primary keywords, you will benefit the most, especially in regard to ranking for profitable keywords. Use keyword based links to link to the pages that best use those keywords. And, of course, all of these links need to be accessible from the home page itself. Always use the sidebar for this type of linking. So instead of the links just appearing on the homepage, they will also appear on every page on your site.

There are lots of things you need to do when you want your SEO campaigns to be a success. You also need to avoid certain things. When we learn from the mistakes that we make, we can grow and become more proficient. To get smarter faster, we need to learn from the mistakes of others and implement those lessons into our lives. The mistakes in this article should also be avoided – avoid them and you will succeed!