Before you can succeed at anything, you need to do some real planning–it’s how you become successful. Actively planning something like a business blog, however, involves your knowing what else is involved. You are going to have some general ideas but it is important to create a good and proper structure for yourself. If you are hoping to do even a little bit of search marketing, this gets even more important. If you want to be really successful, you’ll implement the following tips for planning out your business blog.
Any website that you design needs to be designed with speed in mind. Now that we are well into 2012 and have gotten through the Penguin update, Google has made it clear as day that loading speed is important and that it is going to be a part of your site’s score. With a blog, there are two major motivating factors where speed is concerned. The header graphic, if you’ve got one, is one of them. Make sure that it isn’t file heavy and if that is then you need to make sure that the file has been web optimized. The way in which you construct your blog is the other. It means that you have to be sure that your graphics and plugins are kept to a minimum. Your load speed can be adversely affected by plugins, particularly if you pile on a lot of them. Start out small, so that your blog will load quickly and then monitor your speed along with everything else you add to it.
The second most important part of your blog structure outline concerns your categories. These will be the categories you’ll have on your business blog. If you are new to IM, here’s a quick overview of why categories are so necessary. Most blogs use a right sidebar, and you’ll see the blog categories in the sidebar regardless of which side its on. If you want your blog to work, categories in this format need to exist. Keyword phrases are where the names of the categories will come from when you create them. These phrases will be secondary phrases based on your primary phrase for the site topic. The search should involve monthly volume and competition in order to choose the right ones.
Everyone that succeeds with a blog tends to plan well in advance, and creates a structure for the blog that helps it to succeed. As long as your blog structure is well thought out, it’s going to work. Think of this as an organizational outline that gives your blog the structure and inherent organization it needs. Whatever structure you choose, it will be foundational for every other aspect of the blog itself. Every blog will incorporate some format of keyword research, helping to form the structure of the blog itself. Your keyword research will actually help you create the categories for the blog, which will be part of the overall business theme itself. The primary theme, plus four or five categories, will be the structure itself. That is the very basic structure you have to know before proceeding.
In conclusion, a solid foundation for success with your blog begins with an accurate plan of action that you execute. This is not something that people argue about, but is a well known accepted strategy that is utilized often. It can be painful to make certain mistakes in Internet Marketing, which is why most experienced IMers will tell you need to plan.